“Wicked Nashville 2025” is a strategic plan developed by the Nashville Convention and Visitors Corporation (NCVC) to guide the growth and development of Nashville’s tourism industry over the next decade. The plan outlines a series of goals and objectives designed to make Nashville a more attractive and vibrant destination for visitors.
The plan is based on the premise that Nashville’s tourism industry is a major economic driver for the city. In 2019, tourism generated $6.2 billion in revenue and supported over 60,000 jobs. The NCVC believes that by investing in the tourism industry, Nashville can continue to grow its economy and create jobs.
