Project 2025 is a Chinese government initiative to develop the country’s animation industry. The initiative was launched in 2013, with the goal of making China a global leader in animation by 2025. Project 2025 has three main objectives: to increase the production of Chinese animated content, to improve the quality of Chinese animation, and to promote Chinese animation to the global market.
Project 2025 has been a major success, and China is now one of the world’s leading producers of animated content. In 2021, China produced over 200 animated films and television series, which generated over $2 billion in revenue. Chinese animation is also becoming increasingly popular overseas, with films such as “Ne Zha” and “Monkey King: Hero Is Back” achieving critical and commercial success.